Privacy Policy

Second Star Wishes, LLC d/b/a Second Star Wishes ("SSW," "we," "us," or "our") recognizes that privacy is important. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, use our services, or interact with us in any way.

We may collect personal information from you in the course of our business, including through your use of our website, when you contact or request information from us, when you engage our services, or as a result of your relationship with one or more of our Travel Specialists, suppliers, affiliated entities, or clients.

INFORMATION WE COLLECT

We may process the following categories of personal information:

Contact Information: Name, email address, phone number, and postal address.
Travel & Booking Details: Passport information, travel preferences, itinerary details, visa data, past travel history, dietary preferences, accessibility needs, languages spoken, and other travel-related preferences.
Payment Information: Name, credit or debit card details (including card number, expiration date, and security code), and billing address. Payment information is processed securely via third-party providers.
Device & Usage Data: IP address, browser type, operating system, referring URLs, pages visited, and time spent on our site.
Online Account Data: Password and other login credentials.
Online Personal Data: When you visit our website, we may automatically collect certain information including IP address, operating system type, browser type, domain, and other system settings. We may also collect information you provide through our website, social media platforms, surveys, contests, blog comments, and feedback forms, including photos, videos, and dates of birth.
Location Data: If enabled on your device, we may collect geolocation data to tailor our services to you.
Cookies & Tracking Technologies: We use cookies, web beacons, and similar technologies to enhance user experience, analyze website traffic, personalize content and offers, enable social media features, and deliver relevant advertisements. You can manage your cookie preferences through your browser settings, though disabling certain cookies may affect site functionality.
Job Application Data: Resume details, employment history, and education information submitted in connection with a job application.
Demographic Information: We may obtain certain demographic information from third-party sources.
Event Attendance: Our suppliers and partners may provide information about your attendance at events or activities, such as your name, contact information, job title, and employer.

You are not required to provide all of this information, but if you choose not to do so, we may not be able to offer you certain services or features of our website.

HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes:

To process bookings and travel arrangements on your behalf.
To communicate with you about your trips, reservations, and travel plans.
To provide customer support and respond to your inquiries.
To send promotional offers and marketing communications where you have consented or where we have a lawful basis to do so.
To comply with legal obligations and regulatory requirements.
To verify your identity and maintain the security of your account and data.
To deliver our services, including recommending or referring you to travel vendors and supplier partners.
To improve, develop, and market new services.
To carry out requests you make through our website or in connection with our services.
To generate client insights and analytics to improve our offerings.
To evaluate job applicants and support our recruitment process.
To investigate or help resolve inquiries or disputes.
As otherwise required or permitted by applicable law.

DATA SECURITY

We implement industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, or misuse. However, no system is completely secure, and we encourage you to take precautions when sharing personal information online. If you have reason to believe that your interaction with us is no longer secure, please contact us immediately.

SHARING YOUR INFORMATION

We may share your personal information with the following types of parties:

Travel partners, including airlines, hotels, cruise lines, transportation providers, and tour operators.
Payment processors and financial institutions.
Marketing and analytics providers, with appropriate safeguards in place.
Third-party service providers who perform functions on our behalf, such as data analytics vendors, survey platforms, professional advisers, and postal or courier companies.
Legal and government authorities when required by law, or when we believe disclosure is necessary to prevent harm, financial loss, or illegal activity.
Affiliated entities and potential acquirers in connection with a sale, transfer, reorganization, or dissolution of our business or assets.

Our website may contain links to third-party websites whose privacy practices may differ from ours. We do not control those sites and encourage you to review their privacy policies directly.

Do Not Sell: We do not sell your personal information. Any third parties we share information with are not authorized to use or disclose it except as necessary to perform services on our behalf or to comply with legal requirements.

DATA RETENTION

We will retain your personal information for at least seven years from the date of our last interaction with you, or longer if required by our regulatory or professional indemnity obligations. Personal information that is only useful for a short period, such as for a specific marketing campaign, may be deleted sooner.

YOUR RIGHTS

Depending on your location, you may have rights to access, correct, or delete your personal data; to object to or restrict certain types of processing; to withdraw consent at any time; to lodge a complaint with a data protection authority; and to unsubscribe from marketing communications at any time.

You can opt out of marketing emails by clicking the "unsubscribe" link in any email we send, or by contacting us directly. For questions about exercising any of your privacy rights, please contact us at info@secondstarwishes.com.

ARTIFICIAL INTELLIGENCE

We and our suppliers, partners, and affiliates may use artificial intelligence and machine learning technologies in connection with our platform and services. These tools may rely on your personal data for purposes including personalizing content and recommendations, interacting with you through automated chat features, optimizing pricing and alerts, moderating content, preventing fraud, generating summaries or translations, improving operational efficiency, and creating insights and analytics.

Some decisions may be made using automated processing of your data. We do not make significant decisions solely through automated means unless you have given explicit consent, it is required to fulfill a contract, or it is authorized by law. You may request a manual review of any automated decision or contest it by contacting us directly.

COOKIES AND TRACKING TECHNOLOGIES

Cookies are small text files stored on your device when you visit our website. They help us remember your preferences, understand how you interact with our site, and deliver relevant content and offers.

We use the following types of cookies:

Strictly Necessary | Required for core site functionality, secure login, and navigation.
Functional | Remembers your preferences, language settings, and previous searches.
Performance / Analytics | Tracks usage patterns to help us improve site performance and usability.
Advertising | Delivers personalized ads and measures the effectiveness of our campaigns.
Third-Party | Set by trusted partners such as Google and Facebook for analytics and advertising purposes.

You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. For more detailed instructions, consult your browser's documentation or contact us directly.

ADDITIONAL INFORMATION FOR CALIFORNIA RESIDENTS

If you are a California resident, you have certain rights under the California Consumer Privacy Act (CCPA), including the right to request access to the personal information we have collected about you in the past 12 months (up to twice per year), the right to request deletion of certain personal information, the right to opt out of the sale of your personal information, and the right to request a list of third parties to whom we have disclosed your personal information for their direct marketing purposes.

To submit a request, please email us at info@secondstarwishes.com. To protect your privacy, we may require you to verify your identity before fulfilling any request. You have the right to not receive discriminatory treatment for exercising your CCPA rights. To the extent permitted by applicable law, we may charge a reasonable fee to comply with certain requests. This notice is available in alternative formats upon request.

ADDITIONAL INFORMATION FOR RESIDENTS OF THE EU, EEA, AND UK

If you are located in the European Union, European Economic Area, or United Kingdom, you have the following rights in relation to the personal information we hold about you:

Right of Access: You may request confirmation of whether we are processing your personal information and, if so, a copy of that information along with relevant details.
Right to Rectification: If the personal information we hold about you is inaccurate or incomplete, you may request that we correct it.
Right to Erasure: You may request that we delete your personal information in certain circumstances, such as when it is no longer needed or when you withdraw consent.
Right to Restrict Processing: You may ask us to pause or limit the processing of your personal information in certain situations.
Right to Data Portability: In certain circumstances, you may request a copy of your personal information in a structured, machine-readable format for transfer to another party.
Right to Object: You may ask us to stop processing your personal information where we rely on legitimate interests or where processing is for direct marketing purposes.
Right to Withdraw Consent: Where we rely on your consent as the legal basis for processing, you may withdraw that consent at any time.
Right to Lodge a Complaint: If you have concerns about our privacy practices, you have the right to lodge a complaint with the relevant supervisory authority in your jurisdiction.

Please note that some of these rights may be limited where we have an overriding legal obligation or legitimate interest to continue processing your data.

UPDATES TO THIS POLICY

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Your continued use of our services after changes are posted constitutes your acceptance of the revised policy.

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

Second Star Wishes, LLC

800-365-3130
Daphne, Alabama
info@secondstarwishes.com